2017 - 2020
Identity Design & Guidelines by Copyright.Reserved


Ten Percent Luck is a smart casual menswear brand which I founded in 2017 with 2 other friends. The creation was specially made for the hustler; youngsters who push their luck in order to reach their dream. Ten Percent Luck is for one who gets up early and rests before the expected time.
Ten Percent Luck (Studio) is a creative exploration in the field of fashion that provides improvisation of clothing that is inspired by urban society. In order to produce the perfect size outfit for each customer, we provide tailoring (custom made) on-demand personally, the feature being for customers who want to have more fitting pieces for them. In addition, customers can also select the materials and accessories provided within a certain scope for each product.
2017 - 2020
Identity Design & Guidelines by Copyright.Reserved
Photo Editing & Basic Manipulation
Color Tone + Background / Cleaning & Shading

Social Media Promotion
Instastory / Instagram & Facebook Post / Instagram Ads

Website Banner
Main & Sub Banner / E-commerce Banner



Collateral (Print)
Certificate / Business Card / Brochure / Price Tag / Thankyou Note

Mini Lookbook & Brand Profile

For Exhibition at
Brightspot Market 2019
District 8, Senopati
Introduction
Vision & Mission
Target Market
Design Characteristic
Products
Collaboration
Events
The Team