top of page
inner space-30.png

A streetwear brand as a staunch symbol of embracing our self emotion & social culture in the Seoul landscape. Born from the dark subversive brilliance of the underclass, INNER - SPACE is expressed and refined by the cerebral sensibilities of the midsections of the society. The comprehensive ready-to-wear and accessories collection harnesses inspiration from the reality of middle-class workers and global urban subcultures materialized through mediums of self emotion, immersive art and cutting-edge streetwear.

2018

 

Based on a trip funded by

Korea Foundation for International Culture Exchange

inner space-39.png

Behind the dazzling appearance of Seoul's most crowded shopping area; The side alley and main road are connected, but the ambiances and characteristics are polar opposite. The side alleys mainly have a gloomy and chilly atmosphere. 

Keywords: Contrast - Experience - Behavorial Design

inner space-32.png
arrow 2-11.png

Typeface

Versatile

inner space typo 2-39.png

Heading

Title

Paragraph

arrow 2-11.png

Collateral

Bussines Card   /   Main Label   /   Shopping Bag

inner space-35.png
inner space-36.png
inner space-34.png
arrow 2-11.png

Visual Merchandising

Store   /   Interior 

Seoul Night Alley_Revision-02.png

Overall black interior store utilizing yellow lighting and projector for poster display, promotional video, campaign, etc.

General Concept

Seoul Night store-02.png

The Store (Day)

Seoul Night store night-02.png

The Store (Night)

Seoul Night interior-02.png

Based on HEIKE's

concept store

Interior

arrow 2-11.png

Engagement Tools

Instastory   /   Website

Seoul Night insta-02.png
Seoul Night web fibon-02.png

Website

(Golden Ratio)

Photo Style References:

MRCNOIR S/S 2017

The sentence(s) would be replaced every 2 weeks

arrow 2-11.png

​Made in 2022

Jakarta, Indonesia

All Rights Reserved

© 2022 by Diar Hendraloka

bottom of page